For those starting a business, have you put consideration into your website? Think of it as your storefront; your virtual shop window.
Gone are the days when customers would enter a physical store, fit on an item and purchase it.
The pandemic has changed global shopping habits. According to Investopedia, the pandemic forced businesses to adopt e-commerce models, including contactless payments and going completely digital.
The good news is, if you’re a small clothing brand, taking your business completely online shouldn’t be a problem. The bad news? Everybody else is doing it.
The number of clothing boutique businesses has seen a steady uptick in the past five years at a rate of 3.5% year on year, IBIS World reported.
If you’re a new online store or an established company, a new website build or refresh could be the answer to increasing revenue and ROI.
In this article, we’ll discuss building a professional website in five easy steps.
#1 Register Your Domain Name
Your domain name should be unique to your business and making you stand out in a crowded market will set you apart from your competitors.
While you’ll be tempted to think of something off the bat, it should be connected to your company name. Does it resonate with your intended target market? Is it SEO-friendly?
Forbes Advisor suggests using a strong keyword. This will allow your website to rank high in Google keyword searches, resulting in more eyes on your website.
#2 Choosing a Website Builder
Here comes the fun part. AI website builders give companies the freedom and creativity to build their websites.
A comprehensive suite of AI tools makes it easy to create a powerful, professional website, explains Hocoos. Luckily, you don’t need the experience and expertise of a professional for website creation.
All you need is to let your creativity flow. Some AI website builders have an AI logo generator incorporated into their features. Others have AI image editors and AI website content generators. An AI wizard automates the cumbersome website creation process.
When researching website building, select one with all these elements integrated into the platform along with a customer support team. This ensures a seamless finished product, allowing you to customize parts of the website as you go along.
#3 Call to Action
Your call to action (CTA) is the deciding factor in whether a click-through translates into a sale.
A CTA should be part of your digital marketing strategy. Crafting a compelling CTA is difficult, especially if you have zero marketing experience. Don’t let it deter you from thinking up a few suggestions.
Business News Daily recommends landing pages as good spots to place CTA buttons, encouraging visitors to take action. Examples of effective CTAs are “add to cart,” “claim discount,” and “shop now.”
Keep the CTA above the fold so potential customers don’t have to scroll to the bottom of the page.
#4 Repurpose Content
Building your brand takes time and effort. Not everyone has the luxury of kicking out fresh content daily.
As a clothing business, you can leverage the power of evergreen content on your blog and website. For instance, if you’ve just received a new shipment of women’s trench coats, you could repurpose an old article on must-have pieces in your winter wardrobe.
Business.com says refreshed content boosts SEO and broadens your audience. To generate sales leads, the website suggests expanding on popular blog posts. By splitting them into two or more parts, you share your insights.
Congratulations, you’re now an authority on the topic. And, visitors are more inclined to buy products from someone who knows what they’re talking about.
#5 Promote Your Website
Now that you have your SEO-optimized business website, the next step is to go live and promote it. You may partner up with affiliates and use the best affiliate tracking software to watch over affiliates’ performance to promote your website to their audience.
Sprout Social estimates that there are about 5.17 billion social media users worldwide. If you’re not tapping into social media to market your business, the big question is, why not?
According to the same report, 44% of people prefer to learn about new products through short video content. Video marketing should be part of your digital marketing strategy.
Square advises running a promotion for the first batch of online customers. Also, don’t forget to engage clients on your website and social media. Responding to online reviews is a great way of creating brand loyalty.
There’s still some value in traditional marketing, so word of mouth goes a long way.
Now that we’ve given you the tools to start your online clothing business, the rest is up to you. Remember to register your domain name, employ an AI website builder, repurpose content, and promote your website.